Hospitality is an expanding industry across the world. Thanks to globalization, foreign trade and foreign tourists are on an alarming rise too. For example, in a growing economy like that of India, the industry is growing almost at 14% CAGR, yet there is a shortfall of 100,000 rooms. As rosy as it may seem, rising security threats, increasing costs and stringent guest expectations are giving hoteliers sleepless nights. As a leading hotel chain notes, “Customers are no longer demanding stay, they are demanding experience”. 2020 will help you give that experience to your customers.